Avène took over Bondi Beach to launch their Sunsitive® Sunscreen Range.Over four unforgettable days, thousands joined Avène to learn about the importance of sun protection.

Highlights included 160 swimmers from the iconic Bondi Salties community group swimming across the bay at sunrise with Avène’s Brand Ambassador Olympian Cate Campbell in attendance with a live cross with 9 News.

Complimentary skin checks by MoleMap were enthusiastically received by hundreds of visitors, all while gaining an in-depth understanding of the benefits of Avène’s Sunsitive® Sunscreen Range.

Production, Publicity, Content & Photogrpahy by MAX MEDIA LAB

Creative & art direction, build design and styling. Creative direction of CGI reel.

CGI reel produced by Pool Party

November, 2024
Bondi Beach